Target Audience Research "Coastal Living Magazine"

      My magazine "Abendrot", is a very neutral magazine. It is not necessarily directed towards a certain age or gender since travel can be enjoyed by all kinds of people. Although, I would like to point out that there would definitely be a larger audience over the age of 18, and the median age range would be middle to late adulthood because of income. An older audience would probably be common for people traveling from out of the state or country, however there may be more of a younger audience for people living in Florida. Since bored teens are always looking for things to do, they might find my magazine helpful. Traveling can be very costly, however most of the activities I included in my magazine are very affordable or free. Such as going to the beach, state parks, art museums, etc. Although other activities like going to theme parks, or enjoying water recreation can be a little more on the costly side. According to your income level you can easily adjust your recreation according to your budget. My magazine would be sold nation-wide, however more of them would be sold in Florida. For example, you could find them being sold in airports, hotels, tourist areas, etc. 

     The first magazine I decided to research for my target audience is the Coastal Living magazine. I decided to use this magazine because of the main similarity this magazine shares with mine, on the coast living. My magazine's main focus is on Florida which is located on the coast, so the food, culture, recreation, and life style share a very close resemblance between these two magazines. Both magazines also share aspects of the coastal life, and travel ideas. The Coastal Living magazine uses many different resources to market their product, for example they have a website called CoastalLiving.com where they offer travel tips, destination guides, coastal essentials, and so much more. They also send out an email newsletter every week, which features many of the same benefits from their website. I find the email newsletter to be very beneficial because it is updated so frequently, which allows the reader to know that their reading up-to-date information. The magazine also has a partnership with Amazon, where they will feature products in their magazine, or on their website that you can purchase on Amazon.com. This benefits both the magazine and Amazon because Amazon will acquire more buyers, and the magazine also receives a small commission from each sale made from a referral. Out of the choices of marketing that the Coastal Living magazine uses, I think having a website and a newsletter would be most useful in marketing my own product.